Smarts Way

There are many, many questions floating around the web about Google AdSense. Top on that list is, perhaps, which ad format works the best. While it’s a very valid question, the answer is probably impossible to answer. Why would I say that? Let’s take a look at this question a little closer and you’ll see why.

As with any method of advertising, there is no rubber-stamp solution. And that goes for AdSense ads, too. No two websites are exactly the same, just as no two brick-and-mortar companies are the same, therefore, no single advertisement is the solution to their needs. AdSense ad formats are different to meet the needs of individual websites.
While the largest ad may be perfect for Site X, the smallest may be just the answer for Site Y. This may not be the answer you were hoping for, but it’s simply true. So how do you know which ad format is right for your site? There are a couple things you can do.

First, you can try one ad at a time and track the results. After a given period of time you can change to another format; larger or smaller, whatever the case may be. Then run that ad format for the same period of time and compare your results to see which performed better and then go with it.

Another method you can use is two different ad formats at the same time. Run them for a reasonable period of time and then compare their performance to see which of the two ads had the best results. You’ll then know which format is best for your site.

One thing to remember when choosing your ad formats. What works well now may not always work well. If your clicks start stagnating, you’ll want to try changing ad formats to see if there isn’t another format that may perform better for you in the future.