AdSense Click Fraud and How It Affects AdSense Publishers

June 5th, 2007 Posted in Adsense Optimization, Adsense Tips, Adsense Types

As an AdSense publisher, or affiliate, you are trying to make money from the work you have done on your site. That’s what it’s all about for you, as it should be. Making money while doing something you enjoy that also gives you freedom in your life like you never imagined was possible, is a dream come true. But it’s about to become a nightmare, and you may find yourself unable to wake up from this one. Click fraud could ruin everything you’ve worked so hard to accomplish, and then there will be nothing left. Here’s why.

Click fraud is the generation of clicks for no other reason than to raise your click-through rate, or CTR. With AdSense, Google has done a lot to prevent this, but it still happens. The trouble is that when click fraud occurs, it blows up the CTR for that site, and Smart Pricing then drops the value, and thus the price paid, for each click. Everyone who uses AdSense is hurt because advertisers will feel that they are not getting their money’s worth, and they will leave. Those who decide to advertise through AdSense will be less likely to pay a premium price, and so your earnings are driven down through simple economics. The reputation of the AdSense program can be harmed by click fraud.

Click fraud is a problem unlike most others. No one can even begin to measure the amount of click fraud that is happening every second of every day. As I mentioned earlier, AdSense is constantly working to prevent click fraud. They do not allow some of the most common methods, such as click banks. Smart Pricing does help to diminish the problem as well. However, what it really boils down to is this: AdSense, and all other affiliate marketing programs, are jeopardized by click fraud. This means your income is jeopardized too. These otherwise unlimited resources

for wealth are being strip-mined by clever but unethical people. It is recommended that you keep informed about click fraud and learn about ways to deal with it. AdSense is still a great tool. If you are thinking of committing click fraud, don’t. If you do it, stop. This is a wonderful opportunity that should be shared, not robbed.

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